Yenze Ghana Mall Empowers Youth and Local Brands with Affordable Marketplace in Accra
Yenze Ghana Mall, a groundbreaking initiative by the Mastercard Foundation and the Ghana Enterprises Agency, is redefining shopping opportunities in Ghana by providing young entrepreneurs, especially women and persons with disabilities, a dignified, affordable, and supportive space to showcase and sell locally made products.
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Established in October 2024 at No. 21 First Osu Lane, Osu-Accra, the space offers high-quality products at wholesale prices, serving both locals and the international community while creating sustainable business opportunities for over 250,000 Ghanaian youth.
Source: UGC
The marketplace supports entrepreneurs through free assistance with business registration and FDA certification, ensuring bureaucratic processes do not hinder participation. Products available include natural spices, handmade sandals, clothing, and cosmetics showcasing the diversity of Ghanaian craftsmanship. (Frozen products are not currently accepted.)
Ghanaian youth passionate about growing their businesses are encouraged to join Yenze Ghana Mall and access a supportive marketplace ecosystem that nurtures talent and innovation. Customers can visit to shop quality, affordable goods while directly contributing to youth empowerment.
A Shopping Experience with Heart
With a serene atmosphere, soft background music, and welcoming staff, Yenze has created a unique shopping experience that attracts steady foot traffic and builds customer loyalty.
"We've seen steady growth in sales because our prices are great, and customers feel at home here," says Abdul, Senior Cashier.
Shop Attendant Joe adds: "Our marketing is mainly digital, targeting everyone, though our core audience tends to be members of the international community who admire our modern concept."
Raising Standards, Growing Dreams
"Yenze" means "our own" in a local dialect, reflecting the project's mission to celebrate and elevate Ghanaian talent. Backed by the Mastercard Foundation's vision for dignified employment and the Ghana Enterprises Agency's commitment to entrepreneurship, the space serves as a driver of economic empowerment and sustainable youth development in Ghana.
Quality control measures require products to have at least six months of shelf life, proper labeling, and to pass a thorough vetting process.
About Yenze Ghana Mall
Yenze Ghana Mall in Osu-Accra, Ghana, is a not-for-profit space dedicated to offering affordable, trendy products while empowering local vendors. Since opening in October 2024, it has built a reputation for quality products, excellent service, and vibrant community engagement.
For partnership inquiries or more information:
Call: 0593660343
Visit: No. 21 First Osu Lane, Osu-Accra
Follow: @YenzeGhanaMall on Tik Tok & Instagram
#YenzeGhanaMall #ProudlyGhanaian
Source: YEN.com.gh
